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BizReport : Advertising : October 04, 2006

vFlyer Changes Face of Classifieds

Marketers don’t have to struggle creating separate online classifieds for the different classified listing services any longer. A small San Francisco startup says they can make online classified advertising easier for sellers. vFlyer allows marketers to create online classifieds and post them on dozens of online boards in a matter of clicks.

by Kristina Knight

Clickz reports that on Tuesday the company began offering the new service, which is free, complete with templates and an interface that allows users to create and post the ads, or virtual flyers, online. Their service includes all of the major classified listing services. This includes eBay, Vast, Oodle, Google Base and Edgeio. They can even embed HTML code for services like CraigsList that require ads from users. Rather than targeting classified buyers, their service targets classified sellers.

Sellers can choose from 30 different categories, all complete with templates, to create attractive display ads which are then generated on landing pages hosted by vFlyer.

In addition to classified ads, vFlyer will sell and embed contextual advertising through Google. There won’t be competing ads instead they give the example of selling a home. If a flyer advertises a home for sale, the contextual ads could advertise a mortgage company.

Tags: classified advertising, online classifieds, search marketing

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