Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Email Marketing : October 02, 2006
Stock Spam Makes Up 15% of All Spam
The spam wars are hardly over. Testimony to this is a new version of junk mail that seems to bypass many otherwise efficient spam blockers. It’s called stock spam, emails sent out recommending penny stocks from energy and mining companies.
Research has shown that stocks touted on mass mailed out emails experience noticeable activity on the stock market, making stock spam highly successful. According to Sophos.com, an internet security company, 15 percent of all junk mail is stock spam. This compares to just 1 percent some 18 months ago.
The trouble with spam’s latest ‘mutant’ is that it simply is too nifty a device because it simply fits all the requirements of a classic stock market money making scheme. Researchers at Harvard Law School, Oxford University and Purdue University found that stock spamming is popular simply because it happens to work. In a recent study they reviewed some 75,000 stock tips. "Among its millions of recipients are not only those who read it, but who also act upon it."
They add that only a few dozen people need to buy a stock and the resulting increased trading volume will drive up the price considerably. The spammer, who will typically hold a large volume of shares, will cash out his shares at the higher price and make a killing by self activating the share. The spammer will then cease his spamming campaign and the price will soon fall to its original level again. The few people that bought the shares lose out, if they hold on to the shares too long. The researchers said that the average price increase in a spammed stock's price is around 5 percent.
That’s not all. The spammers are also using the latest tricks in the book to get past spam filters by incorporating their messages inside digital images, making it impossible for filters that only scan email text to catch them out. Software using image filters are bypassed, because the spam senders simply make a small change to the pixels in a digital image. Image based spam is highly on the rise in all forms of junk email, Sophos reports. The company says that since June, more than 35 percent of all spam is image based, a doubling compared to six months hence.
Tags: stock market, stock spam
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.