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BizReport : Search Marketing : October 20, 2006
Google’s Search Lead Growing
It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth.
Nielsen//NetRatings estimates more than 2.5 billion searches were conducted with Google. That accounts for about 50% of all searches performed on the web in September. Google also grew 24% in searches from September 2005. That is more than double the number of searches conducted with second place Yahoo, coming in with 1.3 billion searches or just over 23%. Rounding out the Top 5 were MSN’s Live Search (9.2%), AOL (6.3%) and Ask.com (2.7%).
Add to that a new service for Google customers, called Website Optimizer, and it appears that no one will catch the online giant. The Optimizer service allows users to experiment with different headlines, product features and images, thereby determining how to get the best conversion rates based on signups, sales or other criteria.
The InsideAdwords blog said, "At the end of each experiment, graphical reports show which version of your landing page users liked best, as measured by which variation had the highest conversion rate."
Google is providing the beta service "on an acceptance basis" to AdWords and Google Analytics account holders.
Tags: Google, Live Search, search engines, search marketing, Yahoo
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Comments
Realy like your service. I have been using it since you started in the 90's. I have a suggestion. Why don't you consider some kind of a prize which could be awarded at some point to those who search as well as those who advertise. Like rewards of the day, week month, or year, etc.
Posted by: Don Mann on October 21, 2006 06:54