RSS feed Get our RSS feed

News by Topic

BizReport : Search Marketing : October 03, 2006

Ask Revamp Improves Search Tools

Search marketers on have a few new tools to manage their paid search platforms, thanks to the launch of the revamped ASL 2.0 portal.

by Kristina Knight

According to the company, the new Ask Sponsored Listings platform simplifies online campaign management while improving visibility. ASL 2.0 allows for daily budgeting rather than monthly, includes hourly billable data, variable refill amounts, dashboard reports and bulk uploading enhancements among other things. launched their original paid search platform in 2005. "Since the launch. . .we have been working with advertisers to create a better paid listings product,” said James Speer, vice president of products and marketing at ”Consistently we heard (from advertisers) that they wanted more control over ever expanding campaigns and keyword lists. They also wanted more inventory, and above all, they wanted it all to be easy."

As another part of the 2.0 launch, Ask has allowed for marketers to bid for the top three listings on InterActiveCorp(IAC) properties including, Evite, CitySearch and

According the parent company IAC, ASL sources about 5 billion queries each month and supports more than 10,000 advertisers bidding on about 10 million keywords monthly. The open auction system allows online marketers to purchase, optimize and manage ad campaigns from their desktops.

Tags: paid search, search engines, search marketing

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.