Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Trends & Ideas : October 20, 2006
Ad Management Tool Debuts From DoubleClick
Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms.
The new platform, called the Dart Sales Manager, reduces data entry, standardizes ad offerings and is more accurate in tracking end to end sales, according to the company.
In a statement, Jonathan Bellack, VP of publisher solutions said, "[It will] automate the repetitive and error-prone tasks that are required to convert RFPs into proposals, proposals into insertion orders, insertion orders into delivering ads, and delivered ads into accurate invoices.”
There are two basic modules for the program. The Proposal Module (offered for pre-sales) offers pre-defined rate card and inventory packages, workflow management and real time management for inventory and changing orders. The Finance Module (offered for post-sales) offers simple billing and reconciliation as well as revenue reporting features.
Online ad sales for the Third Quarter of 2006 are expected to be solid. Piper Jaffray & Co. estimate that Q3 will see about a 30% online ad growth. That is on par with the first half of 2006.
According to DoubleClick, the company serves up more than 8 billion ads daily. By streamlining the pre and post sale processes online advertisers can see a difference in the bottom line.
Tags: DoubleClick, online marketing
Subscribe to BizReport
Latest Headlines
- Krillion: Shoppers spend 30% of time researching buys
- New blinkx offering matches text to video
- Format Dynamics Prints Up Online Ads
- Take my PDA but leave me the chocolate
- Quantcast: Demographic search tool beta launch
- Trendsetters targeted by new ad network
- PopularMedia launches a management platform for social media
- GoldSpot Media, Denuo partnering for mobile targeting
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.