ABC Employs Live Actors In Viral Campaign

The marketing campaign for the show, which is set in New York, has made national headlines. A blog writer at the popular Manhattan Gawker blog reported her experience of the campaign; “I was on the 1 train heading uptown this morning and noticed an attractive, well-dressed man standing not far from me. I saw him write something down, and just before he got off, he handed it to me. It read: "Remember me? Get in touch. - Steven" and it gave his address as "steven@zoommail.net". The blogger was too familiar with online marketing not to check out the source. However, the site had counted on this.

“When you go to zoommail.net, you are redirected to - what else - u-r-connected.com. And if you write to the email address, this is the automated reply that you get back: "Hey, good to hear from you. I definitely think we know each other... take a look at my website (www.StevenCaseman.net) to see if you remember ... -Steven". And sure enough, the address redirects you to u-r-connected.com.”

Whether this technique where incognito ABC employees are randomly accosting the public at large, impersonating characters from a show, is going to be successful remains to be seen. However, not many have been negative just yet. “Will it make me watch the show? I doubt it, but it's still makes a girl feel good to have a cute guy slip her a note”, the Gawker blogger writes.

Tags: Gawker, viral marketing