News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
ABC Employs Live Actors In Viral Campaign
Television company ABC is reportedly employing real people to get a viral campaign on track that's promoting its recently launched show Six Degrees. Good looking, well dressed young actors are hired to slip handwritten notes to people in public places, inviting them to contact them online.
The marketing campaign for the show, which is set in New York, has made national headlines. A blog writer at the popular Manhattan Gawker blog reported her experience of the campaign; “I was on the 1 train heading uptown this morning and noticed an attractive, well-dressed man standing not far from me. I saw him write something down, and just before he got off, he handed it to me. It read: "Remember me? Get in touch. - Steven" and it gave his address as "[email protected]". The blogger was too familiar with online marketing not to check out the source. However, the site had counted on this.
“When you go to zoommail.net, you are redirected to - what else - u-r-connected.com. And if you write to the email address, this is the automated reply that you get back: "Hey, good to hear from you. I definitely think we know each other... take a look at my website (www.StevenCaseman.net) to see if you remember ... -Steven". And sure enough, the address redirects you to u-r-connected.com.”
Whether this technique where incognito ABC employees are randomly accosting the public at large, impersonating characters from a show, is going to be successful remains to be seen. However, not many have been negative just yet. “Will it make me watch the show? I doubt it, but it's still makes a girl feel good to have a cute guy slip her a note”, the Gawker blogger writes.
- Reports: Online crucial for SMBs
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
- Bing rejected 250 million ads in 2015
- Google reveals 180% increase in hacked websites in 2015
- 74% of UK retailers fail to follow up instances of cart abandonment
- Ad Roundup: Releases focus on data
- Survey: SMBs report good start to 2016
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...