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BizReport : October 31, 2006 Archive
October 31, 2006 Archive
Email Marketing | October 31, 2006
Creative Email That Works
New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>
Blogs & Content | October 31, 2006
Blogging for Bucks?
Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a sign of the times? >>
Advertising | October 31, 2006
Advertisers Want Accurate Measurement
More and more advertisers are turning to the Internet as a viable – and growing – advertising resource. But, as advertisers continue to turn to online advertising as opposed to traditional advertising avenues the need for more accurate measurement is growing, too. >>
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
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