BizReport : October 31, 2006 Archive

October 31, 2006 Archive

Email Marketing | October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>

Blogs & Content | October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a sign of the times? >>

Advertising | October 31, 2006

Advertisers Want Accurate Measurement

More and more advertisers are turning to the Internet as a viable – and growing – advertising resource. But, as advertisers continue to turn to online advertising as opposed to traditional advertising avenues the need for more accurate measurement is growing, too. >>