October 18, 2006 Archive

Research | October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Search Marketing | October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging ad revenue. >>

Research | October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

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Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

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Successful Promotions
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Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

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