BizReport : October 9, 2006 Archive

October 9, 2006 Archive

Viral Marketing | October 09, 2006

ABC Employs Live Actors In Viral Campaign

Television company ABC is reportedly employing real people to get a viral campaign on track that's promoting its recently launched show Six Degrees. Good looking, well dressed young actors are hired to slip handwritten notes to people in public places, inviting them to contact them online. >>

Advertising | October 09, 2006

Online Ad Budgets Dropping

A new report from Blackfriars Communications indicates that only 16% of marketing budgets will go to online advertising this year. This includes email advertising campaigns, display ads and Internet media spending. >>

E-commerce | October 09, 2006

Peapod: Online Sales Of Health Food Soar

Organic food sales over the past few years have more than doubled and the increased competition for a share of the market is resulting in lower prices. The offline trend is replicated online. Big retailers are buying into the e-trend, including Peapod, Giant’s online outfit. >>

Search Marketing | October 09, 2006

Paid Search As Reputation Booster?

As the medium becomes more prolific in branding, many marketers are seeing the beauty of paid search as more than a way to get customers in the door, so to speak. Managing how consumers see brand is an added benefit to paid search campaigns. >>

Research | October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>