BizReport : October 5, 2006 Archive

October 5, 2006 Archive

Advertising | October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. >>

Search Marketing | October 05, 2006

Yahoo! Launches Mobile Search Listings

Yahoo! is testing paid-search ads for mobile customers in the United States and United Kingdom. The testing is in the beta phase so far. The company already has a niche in the mobile market with mobile sponsored searches. >>

Research | October 05, 2006

Study Shows Online Ad Spending Up

A new study out from the International Advertising Bureau shows that online advertising spending is up more than 40% in Britain for the first half of 2006. >>

Research | October 05, 2006

Consumers Prefer National Language Over English

A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South America, focusing on language use by consumers and brand marketers and its impact on buying decisions. >>

Trends & Ideas | October 05, 2006

Sales Lead Databases Are A Hit With Publishing Marketers

Online marketers of publishing ventures are making huge strides in capitalizing on information derived from readers signing up for publications. What's known as 'sales lead generation' thrives on way more measurable marketing data than traditional publishing marketing ever has benefited from. >>

Viral Marketing | October 05, 2006

GUESS Watches' viral campaign attracts over 45,000 registrations worldwide

A GUESS Watches campaign called 'Faces to Watch' has attracted over 45,000 online registrations from all over the world and surpassed 100,000,000 hits since its launch in August. The campaign is a contest that searches for a new male and female face for the GUESS Watch brand. >>