BizReport : October 3, 2006 Archive

October 3, 2006 Archive

Internet | October 03, 2006

ICANN Reaches Deal on More Freedom with US Department Of Commerce

The US government is giving the Internet Corporation for Assigned Names and Numbers (ICANN) more freedom. The corporation's three year contract had run out and the US Department of Commerce begrudgingly granted it more freedom over the next three year period. >>

Trends & Ideas | October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. >>

Advertising | October 03, 2006

What Is Surround Marketing?

Five years ago, the New York Times (NYT) introduced advertisers with the opportunity to spend ‘sessions’ with online readers rather than to approach customers on the basis of mere ‘impressions’. >>

Research | October 03, 2006

Research Shows Different “Boomer” Groups

Consumers 42 and older shouldn’t be placed in the same subgroups, according to a new study by Focalyst. It’s a joint venture between AARP and research firm Kandar. >>

Search Marketing | October 03, 2006

Ask Revamp Improves Search Tools

Search marketers on Ask.com have a few new tools to manage their paid search platforms, thanks to the launch of the revamped ASL 2.0 portal. >>

Research | October 03, 2006

Technology: The New Generation Gap

Remember a time when your parents screamed at you because of your choice of music? It was the generation gap of the past, in the present, technology is the generation gap – and online marketers must figure out new ways to bridge the gap or risk seeing revenues decline. >>