BizReport : October 2, 2006 Archive

October 2, 2006 Archive

Email Marketing | October 02, 2006

Stock Spam Makes Up 15% of All Spam

The spam wars are hardly over. Testimony to this is a new version of junk mail that seems to bypass many otherwise efficient spam blockers. It’s called stock spam, emails sent out recommending penny stocks from energy and mining companies. >>

Advertising | October 02, 2006

P&G Wants Food Professionals to Take the Lead for Upcoming Campaign

Procter & Gamble is inviting food professionals to create advertisements on the subject of back-of-the-house-cleaning and state of sanitation in their industry. The winner will be included in the company’s next advertisement and receive USD 1,000. >>

Viral Marketing | October 02, 2006

ING Direct Launches Viral Campaign Targeting Home Owners

ING Direct, the bank headquartered in Wilmington Del., has launched its first viral campaign targeting first time home buyers. >>

Email Marketing | October 02, 2006

Direct Marketing Trend: Self-Destructing Email?

Lawyers use self-destructing email technology to protect the privacy of their clients, but could the same technology be used by online marketers to improve client relations? >>

Search Marketing | October 02, 2006

Search Scholarship Up For Grabs

Want to join the fastest growing online marketing industry? Think you’re part of the next generation of SEM experts? Find out with a scholarship from Marketing Pilgrim. >>

Trends & Ideas | October 02, 2006

Are Boomers Next Cash Cow?

Monster.com’s founder has launched a new web portal, geared strictly to baby boomers, and investors are taking notice. The largest constituency on the web, so far elders have been an untapped market, and it appears, one that is ripe for advertisers. >>

Research | October 02, 2006

New Strategy Could Help Newspapers Rebound

A new study from API and Innosight could change the way newspapers approach doing business in an online environment. The question is, is it too late? >>