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BizReport : Advertising archives : September 13, 2006

Web Only Video Advertising Is Bypassing TV

Marketers are getting more and more interested in online video advertising opportunities.

by BizReport

From automotive to pharmaceuticals to consumer industries, all are increasingly investing more on online video advertising, according to data unveiled during a conference.

Last week, a group of panelists discussed a session entitled “Online Video Advertising” during the Search Engine Strategies Conference in San Jose, CA.

According to panelist Dorian Sweet, of Tribal DDB, an international digital marketing agency, this is the age of access, not just information. In his opinion, visitors access deeper into a website and review more pages because they are being entertained.

To illustrate his point, Sweet presented the hilarious interactive video used for Nortel shaver by Philips campaign. To watch this video click here.

During the conference, Maria Mandel from Ogilvy said that 50% of Ogilvy’s clients are starting to produce web only video and creating content specifically to show up online bypassing TV altogether.

Mandel also mentioned that video is most effective if the visitor can interact with it.

Tags: Dorian Sweet, Maria Mandel, Ogilvy, online video advertising, Philips, Tribal DDB

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