Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : September 15, 2006
Traditional Media Companies Are Holding Their Own In Digital Space
As reported in the Financial Times this week, Veronis Suhler Stevenson (VSS), a private equity group, produced a new study showing that contrary to people’s expectations, traditional media companies are holding their own in the digital space.
by BizReport
More and more traditional US media companies are increasing their share on online advertising sector relative to internet rivals such as Google and Yahoo.
The study reports that of the $22bn expected to be spent on online and mobile advertising in the US, traditional media groups’ share is forecasted to be 37% up from the 23% in year 2000.
By the year 2010, it is expected that internet and mobile advertising is due to reach $44bn, traditional media companies are expected to capture $17bn, 39% of the total.
High-speed internet connections have made possible the use of the web as a real alternative source of information and entertainment. With the widespread use of social networking sites such as MySpace, young people spend more time online.
Many media companies, recognizing the change and potential danger to disrupt their traditional business, have made acquisitions to boost their web activities. Rupert Murdoch’s News Corp has been the most aggressive, spending nearly $1.5bn and acquiring MySpace last year.
Tags: Financial Times, Media Companies, MySpace
Subscribe to BizReport
Latest Headlines
- U.S. business-to-business marketers boosting overseas budgets
- CheckFree: Security no longer main barrier to online banking
- ANA: Marketers being asked to reduce marketing costs
- How to get more from email list generation
- Study: Advertising networks can accelerate online sales
- Russia's online audience is growing the fastest
- Online leisure travel market grows, bookings drop
- Pew identifies 4 news audience groups
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
While they are holding their own, I don't think that they are a threat to pure internet plays yet. They are growing the space, but not at the expense of the online marketers. I think that it is good that they are becoming more successful as it helps build up the overall industry online.
Posted by: Gary Bourgeault (bizofshowbiz.com) on September 15, 2006 05:36