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BizReport : Email Marketing : September 13, 2006

Opportunity to Learn Strategies for Successful Email Marketing

Bronto Software has set the date for the implementation of a training program to customers to maximise their email marketing investments.

by William White

The marketing software company has announced that it will begin a best practices webinar and podcast series on September 26th.

They said the series represents their response to customer and prospect interest in learning email marketing strategies from their peers. Bronto CEO Joe Colopy said, the best way they can demonstrate the most effective use of email marketing technology, is to have customers share their personal experiences and success stories with others and hopefully benefit from the lessons learnt.

Mr. Colopy contends that regardless of their size and customer reach, most organisations want the same results from email marketing technology.

The first instalment of Bronto’s best practices series will run for three months. Each 30 minute segment will feature a customer success story and a best practices review of the organisation’s email marketing initiatives.

Meantime, Gabe Harris, ecommerce manager of worldwide service provider Blooms Today, has confirmed that they are scheduled to lead Bronto’s first webinar.

Harris said, he plans to share his strategies for leveraging email marketing to gain a positive return on investment.

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