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BizReport : Trends & Ideas archives : September 15, 2006

Nintendo unveils Wii Launch Strategy

Today Nintendo announced Wii launch date, price and starting lineup of games.

by BizReport

Wii, a console, will hit American stores on November 19 and sell for $250. The main title is “The Legend of Zelda: The Twilight Princess”. The system will support at least a dozen “Wii Channels”, offering customized weather, news channels and a shopping site for downloading retro games on the system.

Nintendo’s strategy is based on a core belief that the next step in gaming is to bring gaming back to the masses. Nintendo didn’t release information about how powerful the machine will be, but the company claims that the most important Wii circuit will involve the spark of imagination triggered by the concept of a controller that cares if players swing it around.

Nintendo intends to give players the freedom to do the types of actions that they want to do in video games without so many complicated buttons. The company’s star designer Shigeru Miyamoto told MTV News that their intention is to make it both intuitive for longtime game players and for people who have never played video games before.

Tags: console, gaming, Nintendo

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