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BizReport : Search Marketing : September 08, 2006

New Search Marketing Site Targets Smaller Companies

An internet service provider has launched an online marketing service for smaller companies.

by William White

1&1 Search Marketing said it is designed to assist smaller companies to compete more evenly in the market.

According to 1&1, the service will offer medium-sized companies a more convenient way to manage sponsored search marketing campaigns on major search engine sites and popular websites. 1&1 Chief Executive Andreas Gauge suggested the service will open up portals and high interest sites to small-medium companies. “Due to budget restrictions, these companies have previously struggled to achieve anything independently”, he said. Adding “although powerful, our new tools are especially suited to smaller budgets, are easy and intuitive to use.”

Meantime, Top SEOS says its just released winners list for September 2006 consisting of large as well as smaller organisations.

A spokesman for the company said the September mix allows organisations of all sizes to explore their options based on their budgets and personal preferences.

Tags: search marketing

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