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BizReport : Trends & Ideas archives : September 15, 2006

Microsoft’s Zune Unveiled

Microsoft released today details of the first products under its Zune brand. Basically, Zune centers about connection: to personal library, to friends, to community and other devices.

by BizReport

J. Allard, vice president, design and development, at Microsoft, said “the digital music entertainment revolution is just beginning – with Zune, we are not simply delivering a portable device, we are introducing a new platform that helps bring artist closer to their audiences and helps people find new music and develop new social connections.”

Zune will first be available in the US during the holiday season. It includes a 30GB digital media player, the Zune Marketplace music service and a foundation for an online community that will enable music fans to discover new music.

The device features wireless technology, a FM turner and a 3-inch screen that allows users to play music, pictures and video. The Zune also allows users to customize their experience with personal pictures and themes.

Zune has three accessory packs to help users enjoy their music where they want to, at home or on the road. The packs are called: The Zune Car Pack, The Zune Home A/V Pack and The Zune Travel Pack.

Tags: J. Allard, Microsoft, Zune

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