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BizReport : Advertising archives : September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board.

by Kristina Knight

The new division is called Microsoft Digital Advertising Solutions. The company says it will let marketers and media buyers purchase advertising inventory across the online board, faster and more coherently. Including MSN, adCenter Paid Search Platform, PCs, Xbox Live and mobile phone platforms, marketers can now buy ads for all of these mediums from one representative. In the past, Microsoft advertisers had many different sales reps for the different online advertising systems.

Microsoft says that giving online marketers one representative to meet with, those who buy across the multi-media market will save time and effort.

In a statement, Joanne Bradford, Vice-President of global sales and marketing said, "We're addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads." According to the company, they receive 465 million visitors worldwide through all of their portals. The digital advertising solutions group will also sell space for Office Online, Windows Live and Mobile and Massive Incorporated, a video game advertising hub they bought in April.

Tags: Microsoft, online advertising

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  • This is a great idea if they have properly trained their representatives. One of Dells big problems has been that they had so many products that their customer service department played phone tag over and over again with the customers because they didn't have the training to answer their questions or meet their needs.



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