Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : September 14, 2006
Is Viral Marketing A Cure?
Marketers are combining traditional word-of-mouth promotions with the internet, where viral marketing turns a social network into a digital grapevine. In this way news of experiences relating to a brand spreads quickly through the digital world.
by Patricia Bates
A recent successful use of digital viral marketing strategy was the promotion campaign for the feature film “Pirates of the Caribbean: Dead Man’s Chest”. Print, radio and web ads invited consumers to go to a Volvo dealer to get the codes that would allow them to get clues online to find the prize: a hidden XC90. The game was difficult enough to ensure participation of a whole family.
Andrew DiFiore Jr., founder of answerYES Consulting, a Stamford based web design and online marketing consulting firm, says that viral marketing often refers to the internet simply because it lends itself to spreading messages through social networks such as email, but it’s much more than that. It creates brand advocacy, where people create a positive user experience for the brand.
Tags: multimedia campaign, social networks, viral marketing, word-of-mouth
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.