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BizReport : Advertising : September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week.

by Kristina Knight

The survey also found that kids are doing more than surfing during their Internet sessions. More than 63% say that while on the Internet they are also watching television or listening to the radio.

This market also has more discretionary spending than the adult/non-student population. About half say their earnings from part-time jobs or allowances from parents pay for clothing, entertainment and recreation.

What this means for marketers is that if you aren’t on the web, you are missing out. The most important factor to college kids for switching brands is price and word of mouth. Get a good buzz going about your e-tailer pricing of shoes, jeans or tees watch buying traffic increase.

The population of 18-24 year olds has fully integrated the Internet into their daily lives. As they move on to life after college they will continue utilizing Internet as a primary resource. Plus, as this group of 18-24 year olds move on, another group is moving into place. A group of consumers also fully integrated into the Net, and ready to make their own noise.

Tags: 18-24 age group, college kids, students

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