Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Blogs & Content : September 21, 2006
Hedge Funds Want To Know What Bloggers Are Saying
The Financial Times reported today that market gossip is to take on a more high-tech form thanks to a new automated system that will search through more than 40m internet sources, from blogs to regulatory filings, on behalf of hedge funds.
by BizReport
Called Monitor110, the platform acts as an aggregator and a filter for the hedge funds trying to keep up with the explosion of information sources on the internet, such as blogs. The blog search engine Technorati currently tracks 50m blogs, with about 175,000 new ones created every day.
Marketers should be aware that financial analysts are tracking information on blogs and social networking websites and strive to get a good reputation for their brands. As Scott Lessing, chief operating officer for investment research at Citigroup says, “it is important to know that the smoke is out there and that others see it. There may be more information value in online trends in the aggregate: 5,000 more web mentions of a product than the week before could be an important signal for an analyst covering the product’s manufacturer.”
Tags: blogs
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.