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BizReport : Blogs & Content : September 21, 2006


Hedge Funds Want To Know What Bloggers Are Saying

The Financial Times reported today that market gossip is to take on a more high-tech form thanks to a new automated system that will search through more than 40m internet sources, from blogs to regulatory filings, on behalf of hedge funds.

by BizReport

Called Monitor110, the platform acts as an aggregator and a filter for the hedge funds trying to keep up with the explosion of information sources on the internet, such as blogs. The blog search engine Technorati currently tracks 50m blogs, with about 175,000 new ones created every day.

Marketers should be aware that financial analysts are tracking information on blogs and social networking websites and strive to get a good reputation for their brands. As Scott Lessing, chief operating officer for investment research at Citigroup says, “it is important to know that the smoke is out there and that others see it. There may be more information value in online trends in the aggregate: 5,000 more web mentions of a product than the week before could be an important signal for an analyst covering the product’s manufacturer.”

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