Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Ecommerce : September 27, 2006
Harris Interactive: Glitches In Online Transactions Lead To Billions In Lost Business
US research company Harris Interactive has found that consumers face considerable problems conducting online transactions and opt out of deals as a result. E-commerce companies stand to lose sales totalling an estimated $60 billion through 2010, the Rochester based company believes.
An online survey shows that 88% of consumers do not complete their shopping, banking, travel, and insurance transactions. As a result, most of the consumers resort to going to a rival site (an estimated 33%), and a smaller percentage (7%) botches the transaction in favor of an offline store.
The study was sponsored by TeaLeaf Technology Inc., a San Francisco provider of software specialising in transaction problems. What’s more, online users are getting more impatient with transaction glitches. 85% of the US consumers that participated in the survey said they expected that online deals would be of the same quality as off line deals. Of the people who said they had experienced troubles in digital transactions, 91% said they were worried about data security. To have a positive experience the respondents singled out two key elements; Web site security (26% of respondents) and ease of completing a transaction (22%).
The most usual troubles included payments that didn’t post, causing a late fee for the consumer, glitches in website programming that deleted data entered (often including a credit card number) and error messages.
Tags: data security, Harris Interactive, online transactions, TeaLeaf Technology
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
It's amazing after all this time that two of the easier elements of a transaction account for almost 50% of consumers to be disatisfied. Especially where transactions are made much harder to complete with too many steps to the process. Companies should be getting this by now.
Posted by: Gary Bourgeault (thealphamarketer.com) on September 28, 2006 08:18