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BizReport : Search Marketing : September 11, 2006

Donnelley Broadens Online Search Marketing

R. H. Donnelley Corporation has bought LocalLaunch, a U.S. company that specializes in Internet search products.

by William White

The acquisition means that R. H. Donnelley has added around 40 Internet marketing professionals to its team.

David Swanson chairman and Chief Executive Office of R H Donnelley, said “with the addition of LocalLaunch’s Internet product development and search engine marketing expertise we are immediately positioned as a recognised leader in this space.”

Swanson said over the long term, Donnelley also had the potential to drive the expansion of the segment. LocalLaunch will operate as a wholly owned subsidiary of R.H. Donnelley.

Tags: LocalLaunch, R.H. Donnelley

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