Are you prepared for an online reputation crisis?

Are you monitoring and managing your online reputation? Many companies are, according to a new survey, but most aren’t prepared for a reputation crisis. >>

Search Marketing

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns. >>

Research

Does your target audience have high-speed Internet access?

Do you need to revise your website in line with your target audience’s Internet access speed? New research by Pew Internet and American Life may make some marketers think twice before embellishing their websites with too much bandwidth-munching content. >>

E-commerce

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Advertising

IAB releases revised ad unit and rich media guidelines

It’s time to debrief the production and creative teams – the Interactive Advertising Bureau has released revised ad unit and rich media guidelines. >>

Research

What does your online reputation say about you?

If you don't know, you are doing a disservice to your brand. Even if everything said about your brand online is positive, you need to know what is being said and where - or you could be in for a world of trouble. Why? Because in the online world, just like the physical world, reputation is everything. >>

Social Marketing

Creating a niche is key for social marketers

Social marketers have been looking for something that will push their products and services ahead of the pack. According to a new report from In-Stat, the key to pushing your brand is to create a social niche. >>

E-commerce

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. >>

Mobile Marketing

Marketers need to be mindful of mobile web

The next five years will see the gross transaction value of mobile payments to buy physical and digital goods soar, according to recent analysis by Juniper Research. >>

Blogs & Content

Blog comments - add value or keep schtum

Blogs are powerful tools for driving traffic and engaging consumers and even if you don’t have one you can use other blogs to raise awareness for your product or service by leaving comments. >>