News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Arctic Monkeys Break The Mould On Marketing Strategy
Music executives from all over the world are gathering together in Berlin’s International Congress Center for the 18th Popkomm international business platform for music and entertainment.
All these executives are brainstorming to come up with strategies for saving the industry. Viral Marketing is one of these strategies, involving word-of-mouth marketing via blogs, internet forums and social networking websites.
Marketing strategists mentioned the Arctic Monkeys as an example for how to break the mould on traditional marketing.
The four young guys from UK defied conventional industry wisdom by side-stepping traditional marketing procedures and making their music available free of charge via the internet. The resulting word-of-mouth buzz propelled them to the top of the charts.
The band was not bothered by the fact that fans copied their CDs and distributed them to friends. The Arctic Monkeys accepted that as a necessary step towards fame and eventually to fortune.
This innovative marketing strategy paid off because by the time the Arctic Monkeys released their debut album last January, they were so well known that sales soared to 118,000 within days in Britain.
Tags: viral marketing
- Meet the mobile experts - the Mobile Prodigies
- Top 3 tips to improve channel data strategy
- Ad Roundup: Video, multichannel launches
- Brands: Why connected content is key to growth
- 2016 festive shopping season will be longer, busier, and break records
- Amazon announces 5x uptick in Dash button use
- Study: Safety key to wearables future
- Study: Half of shoppers look for 'https' or other security symbols online
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....