BizReport : September 27, 2006 Archive

September 27, 2006 Archive

Viral Marketing | September 27, 2006

RBC Records Takes Viral Marketing To Prison

RBC Records is using a very creative viral marketing technique to promote an Arizona based group's label; it's sending promotional material of a band made up of ex cons to several dozen of the band's friends in prison every two weeks, hoping the group's popularity catches on. >>

E-commerce | September 27, 2006

Harris Interactive: Glitches In Online Transactions Lead To Billions In Lost Business

US research company Harris Interactive has found that consumers face considerable problems conducting online transactions and opt out of deals as a result. E-commerce companies stand to lose sales totalling an estimated $60 billion through 2010, the Rochester based company believes. >>

Advertising | September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. >>

Advertising | September 27, 2006

Online ABC Shows Draw Advertisers

Thirty-five advertisers, some of the biggest in business, have signed on to advertise when ABC begins broadband streaming of prime time shows next month. >>

Research | September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Email Marketing | September 27, 2006

SmartSource Launches eBroadcast 3.5

SmartSource of Burlington MA has launched a new version of its email marketing program called eBroadcast 3.5, which operates an automated email application with re-usable content templates. By combining email broadcasts, trigger emails and on-line surveys, users can automate key marketing and fulfillment applications in the click of a button. >>