BizReport : September 26, 2006 Archive

September 26, 2006 Archive

Internet | September 26, 2006

What Buffet Looks for in a Company

What's the number-one attribute Warren Buffet, arguably one of the most successful investors in the world, looks for in a company? "Sustainable competitive advantage," he told an interviewer. If one of the most successful businessmen of today puts this at the top of his list, you should too. >>

Search Marketing | September 26, 2006

WebSideStory Research into Paid vs. Organic Search Tallies with Peer Reviews

WebSideStory.com is reporting that paid search is only slightly more efficient than organic search results for conversions. The company analyzed over 57 million search engine visits on Google, Yahoo and MSN. The order conversion rate at business-to-consumer e-commerce sites reached 3.4 percent for pay per click, against a 3.1 percent organic conversion rate, according to the firm. >>

Viral Marketing | September 26, 2006

Levi Adds Buzz to Buttocks

Levi’s has jumped on the viral marketing bandwagon and has launched a new campaign with viral marketing specialists Personiva. Using the latest techniques in the viral marketing textbook, the company offers consumers not only the chance to create their own advertisements online on a Levi website, but an incentive for doing so. >>

Search Marketing | September 26, 2006

Google Taken To Court over Messy AdSense Service; Launches New Format

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. >>

Advertising | September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

Trends & Ideas | September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

Search Marketing | September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. >>