September 21, 2006 Archive

Advertising | September 21, 2006

Estée Lauder Launches 1st Online Campaign

The Wall Street Journal reported that Estée Lauder Cos. launched for the first time last week its first online ad campaign to promote its latest antiaging treatment, Advanced Night Repair Concentrate. >>

Advertising | September 21, 2006

Live Expo Offers New Advertising Options

AdMission Corporation, a provider of online advertising solutions, announced that Microsoft has implemented a customized version of AdMission Spotlight Ads to power a new featured ads program on the Windows Live Expo marketplace. >>

Advertising | September 21, 2006

Online Advertising Being Scrutinized

After Yahoo has issued a surprise revenue warning earlier this week, marketers, media buyers and internet companies are scrutinizing the health and future of online advertising. >>

Internet | September 21, 2006

Yahoo Buying, YouTube Selling?

The rumors are flying again about the possible sales of Facebook, popular college networking site, and YouTube, an online video repository. >>

Ecommerce | September 21, 2006

TV Network Taps Online Marketplace

The Scripps Network is opening a new kind of mall, and it could pave the way for small e-tailers to create their own niche market. >>

Blogs & Content | September 21, 2006

MySpace Headed To China?

NewsCorp Chief Rupert Murdoch has sent his wife to China to facilitate opening the Chinese version of the social networking megasite MySpace.com. >>

Trends & Ideas | September 21, 2006

Do Marketers Know What eSampling Is?

Within the pharmaceutical industry, online sampling is a proven way to supplement traditional sample distribution. But certainly most marketers still have important questions about the technique. >>

Blogs & Content | September 21, 2006

Hedge Funds Want To Know What Bloggers Are Saying

The Financial Times reported today that market gossip is to take on a more high-tech form thanks to a new automated system that will search through more than 40m internet sources, from blogs to regulatory filings, on behalf of hedge funds. >>

Trends & Ideas | September 21, 2006

Hugely Successful French Marketing Story Is Set To Hit US Markets Soon

Nabaztag, a lively toy rabbit that is outrageously popular in Europe, is set to be officially launched on the US market in the next months. The success of the nifty gadget is largely the result of social networks. >>

Viral Marketing | September 21, 2006

Arctic Monkeys Break The Mould On Marketing Strategy

Music executives from all over the world are gathering together in Berlin’s International Congress Center for the 18th Popkomm international business platform for music and entertainment. >>

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