BizReport : September 20, 2006 Archive

September 20, 2006 Archive

Advertising | September 20, 2006

Yahoo Launches A New Multimillion Dollar Campaign To Redress Its Underperformance

Yahoo is launching a new multimillion dollar ad campaign tomorrow, 21 September, just one day after having shocked the financial markets with its news that its third quarter results are on the low end of expectations. >>

Advertising | September 20, 2006

New Study Shows Growth in Hispanic Markets

A new study from the Association of Hispanic Advertising Agencies (AHAA) raises some questions about how advertisers are, and are not, paying attention to the fast-rising Hispanic clientele in the United States. >>

Advertising | September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week. >>

Advertising | September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine. >>