BizReport : September 18, 2006 Archive

September 18, 2006 Archive

Advertising | September 18, 2006

Put Your Brand in a Book

A Procter & Gamble deal is raising some eyebrows in the advertising community. >>

Advertising | September 18, 2006

The Money Behind Local Search

Think local search advertising is only for those mom-and-pop businesses and not the bigger retail chains? Think again. >>

Trends & Ideas | September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns. >>

Blogs & Content | September 18, 2006

Internet Exposure Helps Fan Fiction Authors Find Mainstream Success

Fan fiction writing is about writing using somebody’s else character. Generally, fans start blogging about their favorite characters from books, movies and TV shows. Fan fiction authors use known characters, but the stories and plots they write are their own. >>

Advertising | September 18, 2006

Adidas Shakes Up Conventions On Rugby Campaign

With a budget of less than $320,000 for both the creative campaign and supporting radio, outdoor and online media, Adidas decided to shake up the convention of sponsorship campaigns in New Zealand. >>

Viral Marketing | September 18, 2006

Internet Social Network Takes Off In Japan

Membership in Japanese internet social networks has climbed from 3.99m in September 2005 to 7.16m by the end of March 2006. According to the Japanese Ministry of Internal Affairs and Communications, this figure is expected to grow in March 2007 to 10m. >>