BizReport : September 12, 2006 Archive

September 12, 2006 Archive

Advertising | September 12, 2006

New Partnership Integrates In-Game Advertising

The earlier game developers begin work on the integration of advertising campaign with the creation of the game, the better. >>

Loyalty Marketing | September 12, 2006

The Most Effective Loyalty Programs

Customer appreciation – loyalty – programs have been around for about 100 years, but many are seeing an increase in participation as consumers become more savvy about price points, rebates and alternative currency. To get the best return on your program there are two directions to turn your loyalty program toward. >>

Trends & Ideas | September 12, 2006

Can Transparent Marketing Improve The Bottom Line?

Did you know that the average consumers sees 577 new marketing messages each week? Between email, snail mail, banner ads and commercials consumers are bombarded every day with new messages. The more startling fact is that they don’t believe them. >>

Ecommerce | September 12, 2006

Dell and EMC Will Stay Together

The collaboration between computer manufacturer Dell Inc., and data storage provider EMC Corp. will continue five more years according to a statement released today. >>

Research | September 12, 2006

Do the Math, Watch Sales Increase

If you thought math went out the window once you received your degree, think again. Wharton Professor Christophe Van den Bulte and doctoral student Yogesh V. Joshi say they have come up with a mathematical formula to help you determine how products will perform in the marketplace. From the music and movie industries to pharmaceuticals and high technology fields, this new formula could help get that new product selling fast. >>

Internet | September 12, 2006

Adware and Spyware Distributors Target Celebrity Sites

McAfee Avert Labs are charging that adware and spyware distributors are abusing the affiliate marketing programmes of legitimate companies. >>

Email Marketing | September 12, 2006

ClearMyMail Boasts Hundred Percent Spam Blocker

Riding on the success of its spam blocker, ClearMyMail has announced that it will soon launch a version which will be targeted at large companies and organisations. >>

Internet | September 12, 2006

Apple To Launch Film Download Site

Apple Computer, Inc is expected to announce this week the launch of a service for downloading films via the internet. >>

Research | September 12, 2006

Is Global Advertising Moving East?

Recent press release of online advertising spending is pointing to considerable growth potential in marketing for China. >>