BizReport : September 6, 2006 Archive

September 6, 2006 Archive

Advertising | September 06, 2006

Accipiter buys out BidClix

In a bid to create a unified Accipiter ad platflorm for various digital media, Accipiter has bought out BidClix. BidClix provides bid-for-placement of text ads. These are then targeted based on a site category rather than traditional keywords. Terms of the deal have not been disclosed. >>

Trends & Ideas | September 06, 2006

U.S., Europe: Test Subjects for Google

Google is testing mobile ads again, this time in the U.S. and Europe, according to a spokesman. The company began testing mobile ads in Japan earlier this year. Now they are testing the same in the U.S., U.K. and Germany. >>

Research | September 06, 2006

Do Urgency Offers Really Work?

Creating a buzz around a new product is a sure way to garner a few sales, but once the buzz dies down can you renew that interest? >>

Email Marketing | September 06, 2006

Phishing Attacks Rise as Major Virus Attacks Fall

A rise in phishing attacks first observed in 2005, continued last month and accounted for one-third of virus and Trojan activity. >>

Email Marketing | September 06, 2006

How Spammers Make Money

Spammers make money by manipulating the stock market. That’s the conclusion of a study led by Purdue University Assistant Professor of Finance Laura Frieder. >>

E-commerce | September 06, 2006

eCommerce Heavyweights open Their Websites to Display Ads

Three big ecommerce players are opening up their websites to display advertisements. >>