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BizReport : July 20, 2000 Archive

July 20, 2000 Archive

Internet | July 20, 2000

Exclusive Interview with Bob Heyman, Founder and CEO, E-Marketing Partners

Before Bob Heyman became an Internet marketing guru, he was a music industry lawyer whose "formerly famous" clients included Jefferson Starship and Doors member Rob Manzarek. "Over those years, I got somewhat of a reputation as a music lawyer who knew something about marketing" he says. That knowledge paid off when he founded Cybernautics, one of the first Internet marketing consulting firms, and later sold it to US Web in 1997. "During that year, I noticed they were churning clients, and the employees were leaving" he recalls. "So I was able to hire 10 of my old people, get my old offices back, and essentially re-open for business." >>